From Disc to Data: The UK’s Quiet Shift to Cloud Gaming

Last quarter, a survey by GameLab UK showed that 27 % of players aged 18‑34 now stream at least one title per week, up from 15 % in 2022. The jump feels sudden, but it’s the result of a few low‑hanging fruits: cheaper broadband, more powerful GPUs in the cloud, and a growing roster of free-to‑play…